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This web site utilities.simpleenergy.com had the following in the web page, "We motivate people to save energy." We noticed that the webpage stated " Simple Energy is changing how millions of people think." It also said " About energy and how utilities engage with their customers. Inspire your customers to take action. It helped me to visually see where I was using energy and gave me tips on how to change what I was doing to become more energy efficient. We get an average of 6. 7 energy savings and over 10 during peak times. Send us your contact info and well reach out directly." The header had simple as the highest ranking optimized keyword. It is followed by energy, save, and efficiency which isn't as ranked as highly as simple. The next words utilities.simpleenergy.com used was utilities. electricity was included but will not be understood by search engines.